Data is the most powerful thing in digital marketing. For instance, it helps you understand how your ads are performing and make smart decisions for the best results. That’s where automated data processing comes in— it helps make reporting faster and easier, and it gives you instant insights into how your ads are doing.

According to Garner, businesses typically allocate about 12% of their annual revenue to marketing efforts. Larger companies tend to spend around 13%, while smaller ones allocate 10%. This allocation is important in data and analytics in optimizing marketing strategies. In line with this, spending on search advertising is expected to reach $306.7 billion in 2024, with mobile advertising predicted to hit $251.1 billion in the year, 2028. These numbers highlight the increasing significance of using automated data processing, reporting, and analytics tools for effective marketing campaigns.

In this article, we talk about how automated data processing for paid ads works, and we’ll look at some tools and metrics that can help make your campaigns more successful.

In this article, we talk about how automated data processing for paid ads works, and we’ll look at some tools and metrics that can help make your campaigns more successful.

What are the benefits of automated insights in paid campaigns?

Using AI technology in Pay-per-click (PPC) campaigns helps your business manage your ad campaigns more effectively and efficiently. Here’s how:

Reduced human error

By automating repetitive tasks such as bidding on keywords, your business can mitigate the risk of human mistakes such as over or under-bidding. This ensures more consistent campaign results and optimal utilization of advertising budgets.

Improved efficiency and time-saving

Automatic biding minimizes manual effort required for bid management, allowing your business to focus on strategic campaign aspects while AI handles bid adjustments.

Real-time data analysis

With AI algorithms, your business can assess user behavior, device preferences, and location data to identify the best bid for every ad auction. This ensures that your bids are competitive and in line with your campaign goals.

Enhanced campaign optimization

AI-driven insights enable your business to adapt to market conditions and user behavior in real-time, improving not only bids but also other campaign settings for better performance.

Platforms/tools for automating reporting of ad insights/results

Using specialized platforms and tools for automating reporting of ad insights/results can help your business gain valuable insights into the performance of your ads without the need for manual data analysis.

These are the tools most advertising specialists use. When you outsource advertising, or if you have a dedicated digital advertising team in your business, generating and strategy from these reports are part of their responsibilities.

Google Ads

Utilize Google Ads, Google’s pay-per-click (PPC) platform, to increase your business visibility. Run display, shopping, and YouTube ads, and use search ads to target relevant searches. Access real-time data and insights to inform efficient decision-making, ensuring consistency in analysis and reporting across campaigns.

Setting up automated rules

Setting up automated rules can ensure your business ads comply with Google’s ad policies, enhancing ad visibility and user experience. Your business can also define rules and their terms with Google Ads, under their ‘Tools and Settings’ to access ‘Rules’, and set frequency and data parameters. This protects your budget from underperforming keywords.

Data Studio integration

Google Data Studio allows you to share your findings such as charts, reports, and your brand dashboards with your team—like Google Drive files. Sharing and collaboration is easier and faster with data studio integration. You can save time in updating your reports and can focus on other aspects of your business since Google Data Studio automatically updates the information and reports and dashboards are created.

Facebook Ads

Reach over two billion Facebook users monthly with Facebook Ads. Run campaigns and track performance with user-friendly reports. Maintain engagements with existing users while expanding your audience, increasing brand visibility, and driving conversions.

Ads Manager

This is for creating, managing, and optimizing your advertising campaigns across different platforms like Facebook, Instagram, and Google Ads. It provides your business with a centralized platform to monitor all aspects of your advertising campaigns. With Ads Manager, your business can create ad campaigns tailored to your specific goals and target audiences. This includes defining your campaign goals, setting budget limits, choosing ad formats, and selecting targeting criteria like demographics, interests, and behaviors.

Ads manager also allows your business to monitor the performance of your campaigns in real-time and enables your business to align your advertising campaigns with overall business goals.

Facebook Analytics

Monitor your brand performance on Facebook, accessing demographic data and evaluating metrics such as likes, comments, page views, and shares to gain valuable insights for improving marketing strategies and user experience.

Third-party tools

Third-party tools such as HubSpot, SEMrush, and Adobe Advertising Cloud offer advanced features to enhance advertising campaigns:

HubSpot

HubSpot provides access to valuable insights and data through user-friendly reports, making it easier for your business to track the performance of your campaigns. With HubSpot, your business can monitor key metrics like conversion rates and ROI, allowing you to measure the effectiveness of your advertising campaigns accurately. HubSpot also offers tools for campaign optimization and audience segmentation, allowing your business to target your ads more effectively and drive better results.

Semrush

SEMrush is a comprehensive SEO and digital marketing platform that allows your business to monitor keyword rankings, backlink profiles, and content gaps. With SEMrush, your business can analyze competitors’ traffic trends and keywords, gaining valuable insights into your industry landscape.

Adobe Advertising Cloud

Adobe Advertising Cloud offers advanced analytics and reporting capabilities to analyze data and gain real-time insights into campaign performance. With Adobe Advertising Cloud, your business can track user engagement and events like clicks and form completions, allowing for more informed decision-making and campaign optimization.

Key Performance Indicators (KPIs) to measure

KPIs shows a clear and objective assessment of your business performance and progress towards your goals. By looking at the right KPIs, you can determine which areas need improvement, and take necessary actions to solve any issues or risks in the future.

You can also outsource digital experts since they can utilize the information collected from your KPIs to help you in segmenting your audience. Outsourcing provides many benefits such as access to specialized expertise, advanced tools, and cost savings.

Click-Through Rate (CTR)

Are your ads effective enough to make people click on them? CTR measures the percentage of users who click on your ads after viewing them, indicating the effectiveness of your ad copy and targeting.

Conversion rate

CTR might be good– how about conversion rate? This measures the percentage of users who take desired actions, such as making a purchase or filling out a form. Monitoring conversion rates helps identify underperforming campaigns and areas for improvement.

Return on Ad Spend (ROAS)

Calculates the revenue generated for every dollar spent on advertising. It is a performance indicator, helping your business understand the effectiveness of your ad campaigns and guiding budget allocation decisions towards high-performing initiatives.

Cost per Acquisition (CPA)

This metric helps you determine how much you spend to acquire a new customer. It provides you with valuable insights into the efficiency of marketing campaigns with quantifying the investment needed to gain a customer. Monitoring CPA enables your business to optimizing your advertising strategies, allocate resources effectively, and enhance overall campaign performance.

Ad impressions

Show how you often your ads are seen, showing how visible your brand is, and how many people are exposed to it. Monitoring ad impressions helps your business measure your campaign reach and impact.

Cost per click (CPC)

Assesses how much you spend on average for each click on your ads. It helps you make smarter decisions about how to bid for ad placement, your target market, and which keywords to use. Lower CPC means that you’re spending less to get people to click on your ads, which can increase your visibility and save you money.

Return on Investment (ROI)

ROI compares the revenue you earn from your ads to how much you spend on them. It’s a way to see if your advertising efforts are making money or not. Analyzing ROI helps you decide where to invest your resources and how to make your advertising campaigns more profitable.

Automated data processing speeds up reporting, providing instant insights into your ad performance. By utilizing AI technology in PPC campaigns, your business can reduce human error, improve efficiency, and enhance campaigns in real-time.

Platforms such as Google Ads and Facebook Ads offer tools for automated reporting and optimization, while third-party tools such as HubSpot, SEMrushm and Adobe Advertising Cloud provide additional insights. Monitoring KPIs such as CTR, conversion rate, ROAS, and ROI helps your business track progress and identify areas for improvement.

Implement these strategies and tools effectively to harness the benefits of automated data processing and maximize advertising success.