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Mobile-First Copy: Tailoring Your Content for On-the-Go SEO

1/04/ 2024   |   USource Team  |   Digital Marketing

Mobile-first copy helps you connect with your audience by ensuring content is easy to read and navigate on smaller screens, resulting in a better user experience. Plus, search engines favor mobile-friendly sites, boosting SEO rankings.

Beyond the keyword strategies and on-page best practices, on-the-go SEO is primarily about user experience, the convenient and helpful ways you bring value to your your target audience.

In this article, we’ll explore the fundamentals of mobile-first content, from on-page optimization to voice search.

What makes mobile devices so important?

In 2024, over 17.72 billion people worldwide have access to mobile devices, showing just how common mobile technology has become in our daily lives. Research shows that 18% of multitasking activities involved reading emails, 9.5% replying to emails, 7.5% making phone calls, 7% thinking about work, and 7% planning events, among other findings from the survey.

The average American spends about 7 hours daily using their mobile devices. They’re not just looking at publisher websites, so they likely see more ads than the 347 calculation – in the US, with over 258 million adults, each person encounters around 127,000 ads yearly on publisher sites alone. That means roughly 347 banner ads per person each day, given there are 365 days in a year.

In 2023, the world spent over $300 billion on mobile advertising, according to Statista. The US was the biggest spender, investing more than $150 billion in mobile ads during 2023.

Conversion rates are much higher on desktop computers, about 1.7 times higher than on smartphones. People often choose desktops for shopping because they find it easier, while those on mobile might just be browsing while they’re out. However, despite lower conversion rates on mobile, it’s important to recognize the significance of mobile in the customer journey.

Many users make decisions while on mobile devices, and seeing your brand on mobile can enhance brand awareness and recognition. If you make it easy for users to make purchases on mobile, you can capitalize on their impulse micro moments and nudge them to conversion.

Importance of mobile-first strategies in the current digital landscape

Speed Optimization

Users demand websites and digital content to load seamlessly on their mobile devices. Slow-loading websites not only frustrate users but also result in higher bounce rates and reduced engagement.

Speed optimization techniques like compressing images, caching browsers, and minimizing HTTP requests can help your business ensure that its mobile content loads quickly and smoothly. This ensures a seamless browsing experience for your users, keeping them satisfied and engaged.

Mobile-friendly content

Most people use their smartphones to access the internet. So, your business needs to make sure your content appears good and works well on mobile devices. This means using designs that adjust to various screen sizes and making sure text, images, and videos are easy to see and use on mobile devices. By doing this, you can make it easier for users to access your website on their phones and also improve their chances of showing up in search engine results.

User Experience (UX)

Ensuring that navigation is easy to understand, buttons are simple to click, and forms are straightforward to fill out on mobile devices results in a good user experience. With following UX design principles like clear menus, simple layouts, and mobile-friendly forms, your business can create a positive and engaging experience for mobile users. This focus on UX can result in higher user satisfaction, and increased conversions, contributing to the success and growth of your business online.


To keep mobile users interested, include interactive features such as swipeable image galleries or buttons they can tap. These interactive elements, along with quizzes, polls, videos, or infographics, grab users’ attention and encourage them to engage with your brand. This engagement can result in more sharing on social media and deeper connections with your audience, helping your business to grow.

Local Optimization

You can utilize mobile’s location features to offer personalized deals or information based on where users are. If your business has physical stores, it’s important to optimize for local search so that people nearby can find them easily. This means using local keywords, making separate pages for each location, and ensuring all directories have the accurate store information. Doing this will help your business show up in local searches, bring more people to your stores, and build stronger connections with local customers.

How does mobile-first content influence SEO ranking?

Search engines like Google give more importance to websites and content that work well on mobile devices because so many people use them. But how exactly does mobile-first influence SEO ranking?

Mobile-first indexing

Search engines prioritize the mobile version of your website over the desktop version. If your site isn’t mobile-friendly or loads fast on mobile devices, its search rankings could drop. So, ensure your site works well on mobile, loads quickly, and provides a good user experience. Utilize mobile-friendly designs, optimize for mobile keywords, and add tags to help search engines understand your site better.

Page speed and responsiveness

Mobile users often encounter slower connections and limited speed. To rank well, your website needs to load fast on mobile devices. Responsive design should focus on making mobile pages load quickly for a better user experience and improved SEO. Your website must load fast and work well on various devices and screen sizes. To make this happen, your business can use techniques such as optimizing images, caching browsers, and using designs that adjust to different screen sizes.

Local SEO importance

Search engines focus on websites that are optimized for local searches and show results based on where the user is. This means using local keywords, making separate pages for various locations, and ensuring your contact information is the same everywhere online. Local SEO helps your business show up in local search results, bring in nearby customers, and get more people to visit your physical store.

Voice search optimization

More and more people are using voice assistants such as Siri, Alexa, and Google Assistant to find things online. To ensure your website shows up in these search results, use everyday language in your keywords, write content that sounds like a conversation, and provide clear answers to common questions. This way, your business stays easy to find and use for users searching by voice on their smartphones.

User experience (UX) optimization

Search engines prefer websites that provide a good experience on phones and tablets. This means your site should load quickly, be easy to navigate, appear good on small screens, and have interesting content. By making your site user-friendly for mobile users, you can make them happier, get them more engaged, and improve how well your site appears in search results.

How can you optimize SEO copywriting for mobile-first indexing and page speed?

Page speed needs a developer to identify gaps and fix them quickly. Outsource a web dev to troubleshoot and test your site and pages on desktop and mobile. Often, having a team composed of a web dev, SEO specialist, content writer, and graphic designer works great when you’re serious about mobile optimization.

Understand mobile user intent

Users have different behaviors based on intent, whether they’re at home, work, or on the move. Focus on understanding how they use their smartphones to make your content work better for them. Figure out what they prefer, their action triggers, and what they’re looking for when they search, and adjust your content to match their needs.

Optimize Meta Tags and Titles

Use the right keywords, write catchy titles and descriptions, organize your data properly, and avoid making them too long for people to click on your links. This boosts your chances of ranking higher in search results. Just ensure that your tags and titles accurately describe what your content is all about and appear well on mobile screens.

Use structured data markup is a markup that gives search engines clear details about your content, helping them understand it better and show it to the appropriate audience. This boosts your search performance by improving visibility and click-through rates in mobile search results.

Optimize your content structure and format

Structure your content to optimize readability and navigation on mobile devices. Short paragraphs, bullet points, and subheadings break up the text, making it easier to understand. Plus, when you use descriptive headings, it helps search engines figure out what your content is all about, making it easier for users to find it when they search online using their mobile devices.

Optimize images and multimedia content

Choose images and multimedia content that match your brand message and add value. Avoid using generic or low-quality images, videos, or graphics that don’t fit your topic or brand. Ensure your visuals appear clear and professional without taking away from your main text.

Also, when adding images or videos, make them smaller in size without losing quality as this makes your page load faster. Make sure your images adjust well to various screen sizes, and provide descriptive captions for images to help users understand what they’re about, including search engines.

Implement Accelerated Mobile Pages (AMP)

Most of Google’s traffic still comes from desktops, mobile traffic is quickly catching up and is expected to become the main source in the future. With Accelerated Mobile Pages (AMP), websites load fast on mobile devices, providing users with a great experience. Using AMP can significantly speed up page loading times and create a positive impact on SEO rankings.

Minimize JavaScript and CSS

Reduce the use of Javascript and CSS to make your pages load faster on mobile devices. Choose lightweight scripts and stylesheets, and use techniques like browser caching and minification to improve performance. This makes your website work better on phones and tablets.

Optimize for local search

Use specific keywords related to your location, provide information about your locale and neighborhood, and use special tags that help search engines understand you’re a local business. When users search for local services on their phones, they’re more likely to find your physical store.

Test and measure your performance

Use tools like Google’s PageSpeed Insights and Mobile-Friendly Test to regularly monitor and analyze your website’s performance on mobile devices. Identify areas for improvement and implement techniques to make your website load faster and perform better in online searches.

Successful Mobile-First Content Strategies

A company prioritizes launching a website optimized for mobile devices before dedicating significant effort or resources to creating a desktop version when implementing a mobile-first strategy. They might also introduce a basic desktop site, often just a landing page linking to a mobile app or providing essential information like a FAQ page.

Concise and scannable content

Websites like BuzzFeed and HuffPost are excellent at making content that’s short and easy to read on mobile devices. They use short paragraphs, bullet points, and catchy headlines to grab the attention of users. Users can quickly find what they’re looking for without having to read long paragraphs.

Visual appeal

Instagram and Pinterest use high-quality images, videos, and graphics. It makes users more engaged and keeps them scrolling on the platforms. Visuals not only enhance the overall aesthetic of the content but also convey messages more effectively, especially on smaller screens where space is limited.

Clear Call-to-Action (CTA)

Whether it’s asking users to sign up for a newsletter, buy something, or download an app, a well-placed CTA can boost how many users do those things. Amazon and Uber put CTAs in easy-to-spot places on their mobile apps, making it simple for users to do what they want with just a click.

Adaptive design

Websites like Airbnb and Spotify use design tricks that make their sites look great whether users are using a phone or a tablet. This means users get a smooth and easy experience no matter what device they’re using to access your content.

Personalized recommendations

Apps like Netflix and Spotify look at what you’ve recently watched or listened to and suggest similar shows and movies you might enjoy. This makes users’ experience more interesting and relevant, and it keeps them coming back for more.

How can we adjust content creation for mobile users?

Mobile users often prefer shorter content, easy and faster to read. Optimizing for mobile search intent and ensuring content is accessible and easy to navigate on smaller screens are important. You need to know your target audience’s preferences so you can provide them with a great content and user experience.

Responsive design frameworks

Use tools like Bootstrap, Foundation, and Materialize for building websites and apps. They come with ready-to-use tools and templates that automatically adjust your content to match any screen size. This means your website will adapt on mobile, tablet, or desktop screens. These frameworks use special techniques to ensure everything fits perfectly on various devices.

Mobile-Friendly Content Management Systems (CMS)

Platforms such as WordPress, Drupal, and Joomla offer templates and features specifically designed for mobile users. Choose a CMS platform that focuses on making your content appear great on mobile devices. This makes it easy to create and customize content for users of mobile devices and tablets.

Mobile-first design principles

This approach ensures your content works well on small screens and with touch controls, making it easier for mobile users. Important parts of mobile-first design include prioritizing the most important content first, making navigation simple, and ensuring your pages load seamlessly on phones.

Visual content creation tools

Tools like Canva, Adobe Spark, and Piktochart can make cool pictures, videos, and graphics that look great on mobile devices. They’re easy to use and come with ready-made templates, so you don’t need to be a design expert to create awesome visuals, or your graphic designer can create custom templates to create your graphics faster.

AMP (Accelerated Mobile Pages)

Google uses AMP to make websites load fast on mobile devices. It helps developers create pages that are lightweight and load faster on mobile devices. With AMP, you can make your site load faster and provide mobile users with a better experience whenever they visit your site.

Mobile-friendly testing tools

Use tools like Google’s Mobile-Friendly Test, BrowserStack, and GTmetrix to check if your content works well on phones and tablets. These tools pretend to be different kinds of mobile devices and browsers, so you can see if everything appears and works as it should. If there are any problems, you can easily fix them to ensure your content is great for mobile users.

Voice search optimization

We can’t talk about “on-the-go” in the digital space without touching on voice search. In the office, at home, and during the commute, people now use voice commands to work and get information. Digital assistants like Google Assistant, Apple’s Siri, Microsoft’s Cortana, and Amazon’s Alexa are now household names.

Is your website content tailored for voice search?

The benefits of voice search optimization

By optimizing for voice search, your business can enhance your brand’s authority, credibility, and competitiveness online.

Increase how many voice search results you appear for

Boosting your brand visibility in voice search results by optimizing your content increases the likelihood of being shared with voice assistants. This increased presence not only enhances your brand awareness but also extends your reach.

Build trust with your target audience

When you deliver valuable and informative content via voice search, you position your business as credible and reliable.

Improve the user experience

Enhancing how users interact with your site includes tweaking technical SEO aspects to match voice search, which makes using your site smoother and more enjoyable for users.

Strategies that can be applied to content for voice search

More and more users are utilizing voice-activated devices to search for information quickly. You can enhance your content’s visibility and relevance in voice search results, driving more visitors to your website. To help your content stand out in voice search results, here are some strategies you can use.

Research keywords for voice search

The chances of your content being served to users with their voice assistant for answers are attained with researching keywords specifically for voice search.

Focus on long-tail keywords, question keywords, and conversational keywords when it comes to researching keywords for voice search.

An example of long-tail keywords is “ways to edit an image.”

Question keywords usually begin with question words such as “how,” “what,” “why,” “when,” and “where.” An example of this is “how to edit an image.”

An example of conversational key word is “how do I edit an image.”

Analyze search results for keywords you want to target

Take a look at the content already displayed on search engine results pages, which are the pages showing relevant results to users’ queries. This helps you understand the types of content likely to show up. Focus specifically on SERP features, which are extra elements on a SERP beyond the regular blue links, adding new information to search results:

  • Featured snippets – Short pieces of text showing a preview of a webpage’s content to quickly address users’ queries.People also ask – This feature presents users with a list of questions relevant to their search queries along with quick answers.
  • Local pack – It displays the top business listings and a map for location-specific keywords such as “top restaurants in New York,” or “best coffeeshops near me.”
  • Rich snippet – This provides extra details such as ratings or review. A rich snippet might display star ratings alongside a search result.

Audit & optimize your website content

Before starting into creating new content, it’s essential to perform a content audit. This involves systematically examining all the content on your site to uncover opportunities for optimizing existing content for the keywords you aim to target in voice search.

You can conduct a content audit with using ImpactHero, an AI-powered tool that analyzes your content based on customer journey stages. It identifies your most impactful content pieces and offers recommendations for improvement.

Improve your site’s technical SEO

Enhancing your site’s technical SEO entails prioritizing user experience, which can indirectly influence your search engine rankings and boost the likelihood of securing SERP features. This increases the probability of your content being vocalized by voice assistants.

  • Page speed – Measures how quickly content loads on your webpage. Search engines like websites that offer a good user experience, and fast page speed is an aspect.
  • Mobile SEO – Makes your site work well on mobile devices like smartphones and tablets. Since many people use voice search on their mobile, it’s important to have a mobile-friendly site.
  • Responsive design – Design sites to appear good and work well on all devices, from phones to computers. Google recommended using responsive design for your site.
  • Hypertext transfer protocol secure (HTTP) – HTTPS is a more secure version of HTTP, the way information is sent between a website and a user’s browser. It’s been a ranking factor for sites since 2014.

Practice local SEO

Enhance your online presence to increase local visibility and attract more customers from your area. Voice assistants often use local directories like Google Business Profile, Yelp, and Bing Places to answer questions about nearby places.

Optimize your Google Business Profile

Google Business Profile is a free tool that allows you to control how your local business shows up on Google Search, Google Shopping, and Google Maps. When users ask Google Assistant for local info, it often uses this profile. If you create and update your profile well, Google Assistant will most likely mention your business

Leverage other local directories

You can use other websites that list local businesses. While Google Assistant mainly uses Google Business Profile, other voice assistants like Alexa, Cortana, and Siri don’t always do that. To ensure that all voice assistants find your business, list it in various local directories.

Target local keywords

Local keywords are the words users use to find nearby businesses. By using these keywords, your business has a better chance of showing up in local search results. This boosts its chances of being mentioned in local voice searches.

Continuously monitor your performance

Monitor your search engine rankings and SERP features for your targeted keywords to remain competitive, improve your chances of appearing in voice search results, and find ways to make your site better. You can utilize Position Tracking to see how your rankings and search results change every day for the personalized selection of target keywords. You can also assess how you rank in different places and devices.

Focusing on making content easy to read and use on small screens helps boost user engagement and makes your online presence stronger. Search engines prefer sites that work well on mobile devices, which improves SEO rankings and appears more visible online.

With the use of these techniques, you can create a positive user experience, get them more interested, and drive success for your business online.