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How Effective is Google Ads Remarketing?

22/03/ 2023   |   USource Team  |   Digital Marketing

Remarketing is all about reaching potential customers at the right time with the right message.

It’s a technique that allows businesses to target users who have already interacted with their brand or website or has expressed interest in other ways.

To help them in making decisions, audiences actively look up and absorb a variety of content. Retargeting nudges them a little more toward choosing your products or services.

There is a 70% likelihood that a prospect who views a retargeting ad will choose to buy your product over one from a competitor.


By showing relevant ads to users who have already shown an interest in their products or services, businesses can increase their chances of converting those users into customers.

What is Google Ads Remarketing?

Google Ads Remarketing is a powerful online advertising technique that allows businesses to reach out to potential customers who have already shown an interest in their products or services.

Brain outline

By tracking user behavior on their website, businesses can serve targeted ads to those who have already interacted with their brand, reminding them of what they have to offer and enticing them to return for another look.

It’s like a friendly reminder to your potential customers that you’re still there, ready and waiting to provide them with exactly what they’re looking for.

So the next time they’re ready to make a purchase, your business will be top of mind, and they’ll be much more likely to choose you over the competition.

Different Types of Remarketing

Search remarketing

Search bar

A Google AdWords tool called remarketing lists for search advertising (RLSA) helps marketers to customize their search campaigns based on whether a user’s previous views or visits.

Advertisers can leverage RLSA to target particular user groups who have previously expressed interest in their company and then modify their ad messaging and bidding strategy as necessary.

You’ve probably experienced search remarketing if you’ve ever looked for something like “running shoes” and subsequently saw advertisements for running shoes on other websites.

By focusing on visitors who have already connected with their website or brand, RLSA is a potent tool that businesses can utilize to increase the success of their sea. This raises conversion rates, click-through rates, and total return on ad investment.

Display remarketing

Taped ads

A remarketing strategy used in online advertising is called display remarketing. It targets web users by displaying pertinent display advertising to those who have already visited a website or engaged with a brand in some way.

For instance, a clothing retailer can use display remarketing to offer advertising for related clothing items or promotions to a user who visited its website and then left without making a purchase. This person can then shop at other websites. There is a greater possibility that the user will remember the store and come back to make a purchase.

While display advertisements have an average click-through rate of 0.07%, retargeting ads have an average CTR of 0.7%. Businesses increase their chances of turning these people into customers by sending relevant and customized adverts.

Dynamic remarketing


Dynamic remarketing goes a step further by showing advertisements for the precise goods or services that a user has expressed interest in. Revenues can go up by 40% with dynamic remarketing ads.

If you were seeking for a new pair of shoes, an advertisement for that particular kind may appear.

A fantastic technique to re-engage potential clients and remind them about the goods or services they were thinking about is through dynamic remarketing.

Compared to traditional remarketing, it is more relevant and tailored, which may assist boost conversion rates.

Video remarketing

Play button

Video remarketing is the practice of advertisers focusing on viewers of their previous films or interactions with their brand.

It’s a means to bring the company back to their attention and ideally inspire them to take some sort of action, like buying something or signing up for a subscription.

Video is a marketing medium that 86% of marketing experts employ. You are more attentive when watching a video than when simply scrolling through a website.

So, it is likely that you are already interested in what a brand has to offer if you have already watched one of their videos.

The brand is reminding you about their goods or services and offering you another opportunity to act by showing you the same advertisement again.

Social media remarketing


As customers leave your site and go to look elsewhere, social retargeting can reintroduce them to the products in which they have already expressed interest in. It offers them a promotion that will entice them to come back to your website and make a purchase.

Retargeting is a component of the Facebook and Instagram advertising strategies used by 77% of marketers. With a number of ad styles, Facebook and Instagram make it simple for marketers to retarget consumers.

Your retargeting partner sets a cookie to record when a visitor to your website adds something to their shopping cart, views a product, or makes a purchase.

When one of your bounced visitors shows up on another website or social media network, like Facebook or Instagram, the cookie notifies your retargeting partner. An advertisement based on prior interaction and purchase intent will then be presented to the cookied visitor.

Your retargeting partner will become better at showing ads to the appropriate audience at the appropriate time on the appropriate device as more actions are performed on your website.

How Remarketing Helps Businesses Increase Conversions and Leads


Remarketing is a powerful marketing strategy that can help businesses increase conversions and leads in several ways:

1. Targeted advertising to interested audiences

Businesses can direct their marketing efforts toward customers who have already connected with their brand or website by using remarketing.

This indicates that individuals have a higher likelihood of being interested in the goods or services being promoted, and as a result, have a higher probability of converting.

2. Increased brand recognition and trust

Companies can boost brand awareness and foster customer trust by regularly displaying advertising to people who have already interacted with their brand.

This can persuade them to buy something or do some other desired action.

3. Encourages repeat purchases

Remarketing can also be used to reach out to those who have already made purchases and persuade them to do so again.

This works particularly well for companies that sell consumable or regularly used products, like food or personal items.

4. Cost-effective advertising

Since you are focusing on those who have already expressed interest in your brand, remarketing is frequently more affordable than other types of advertising.

In comparison to other forms of advertising, remarketing frequently yields a higher ROI (return on investment).

Does Remarketing Work with Savvy Digital Customers?

Girl taking a selfie

Even with savvy digital clients, retargeting is still successful.

In fact, it’s more essential than ever to make sure that your remarketing campaigns are suited to the needs and tastes of your target audience, given the development of ad-blocking software and the growing consumer awareness of online monitoring.

Here are some strategies for using remarketing to successfully target savvy digital customers:

1. Give something of value.

Astute digital consumers are more inclined to interact with advertising that provides them with something worthwhile, such as a discount, a risk-free trial, or exclusive material.

Ensure that the value proposition in your remarketing advertising is crystal clear and appealing to your target market.

2. Personalize.

Successful remarketing depends on personalization. Create customized advertisements that speak directly to the interests and requirements of your target audience by using data from previous experiences with your business.

3. Test and improve.

It’s beneficial to make your remarketing efforts stand out because savvy digital customers are accustomed to receiving a barrage of advertisements.

To find out what appeals to your target audience the most, test various ad formats, messages, and calls-to-action. Next, adjust your campaigns in light of the findings.

4. Be transparent.

In the era of concerns about data privacy, it’s important to be open and honest about how you use consumer data for remarketing. Make sure your privacy statement is succinct and clear, and give customers a simple opportunity to opt-out of retargeting adverts if they so want.

Give Remarketing a Shot

For companies trying to increase their online presence and encourage conversions, Google Adwords Remarketing is a remarkably powerful tool.

Display personalized ads that speak directly to their interests and needs by selecting people who have already interacted with your brand as a target audience. Through careful optimization and testing, businesses can create remarketing campaigns that stand out in a crowded digital landscape and drive measurable results.

Google Adwords Remarketing is a potent tool that helps you reach your goals, whether you’re trying to boost brand recognition, encourage repeat business, or just drive more leads and sales.

So why not give it a shot and see how beneficial it is for you and your brand?